«Dear friends! In my address at the end of 2020, I don’t feel like talking about the results, numbers, achievements. I just want to talk about people... Last year was special. Sounds trite, but it's an undeniable fact. Unfortunately, many of us, our relatives and friends, have experienced losses, health problems, and isolation. But at the same time, massive transformations took place. The world and we have changed: we have learned to live and, most importantly, to think in a new way.
Now we can freely "move" both in real and virtual space. How many cities have I visited and opened the next course of the “Mama-Entrepreneur” program, sitting in the kitchen with a cup of aromatic coffee! And despite all the restrictions we managed to train mothers who dream of their own business in 43 cities of Russia!
And the employees of the company and partners helped us in this! I am personally grateful to everyone who spared no effort and time to support mothers in self-realisation and represent adequately our charitable foundation. I observed how people become responsive and caring, ready to help. Surprisingly, business, being itself in a difficult situation, sensitively and instantly responded to any request for help, and the state actively supported the initiatives of public organisations.
We saw how even a minimal donation of 100 rubles can affect the lives of hundreds of foster families. For example, during the #VdvoineVotvete campaign, 40 times more funds were raised than usual during the same time period. And more than 100 families queuing for psychological support at the Find a Family Foster Family Support Service got a chance to get out of the crisis that escalated during the pandemic, build relationships, maintain the atmosphere of love and acceptance for the adopted child, which he so desperately needs.. We are grateful to everyone who responded and transferred funds to the “With Love for Children” program.
The fragility of our lives and health obviously accelerated the decision made in 2020 to launch the ReForma healthy lifestyle program for families with many children, foster families and mothers with children with disabilities. Often in families, mothers bear the burden of responsibility for the health of the family, for the upbringing of children, their education and physical development. But then where can you find time for yourself? In such a situation, the call to “put the oxygen mask on yourself first” ceases to be a monotonous announcement in the cabin. I hope that this program will help thousands of mothers change their lifestyle, make time for themselves and take a conscious approach to caring for themselves and their children.
This year we have many achievements, positive changes, which you can learn about from this report. With my small but very professional team, we want to feel that we are in the right place, that our work is “meaningful”. Your support and feedback, funds raised, volunteer and charity events that you organise, feedback from families, mothers with children whom we help — all this gives us inspiration to work, develop, and grow. It was last year that showed how cool we are doing it together! Thank you for being with us!»
Make a donation via SMS
You can send the donation amount with the word “Будущее” to number 3443
For example, “Будущее 500”
Household and other expenses
Total payments for business and other expenses in 2020 amounted to 1,055,980.39 ₽
The «Amway for Future» Fund was established in 2013 and has chosen as its mission taking care of the future generation, the world around us, the well-being of the family and the health of our children. The Fund is Amway's corporate charitable foundation.
Amway is an international manufacturer of personal care products, household chemicals, cosmetics, dietary supplements and household items. It was founded in 1959 in the USA.
Since 2013 it helps people live better revealing the potential of a parent, a specialist, an entrepreneur, and a volunteer in them.
The year
full of pluses
Key figures for 2020*
+1700
children have stayed in foster families
+3
fundraising actions
+1100
women have acquired knowledge in the field of “business”
+2
new programs
+1
country of presence
+39%
sales of charitable articles
+33%
Instagram followers
+21%
incomes to the Fund
* in comparison with 2019
+28%
private donations
+30%
followers engagement
Recognition in 2020
The contest «Leaders of Corporate Charity 2020»
The results of the Fund's activities were assigned the category «A — Best Practice»
«Mama-Entrepreneur» — the 1st place in the nomination «The Best Program Contributing to Gender Equality» (the partner — Council of the Eurasian Women's Forum under the Federation Council of the Federal Assembly of the Russian Federation)
«With love for children» — the 3rd place in the nomination «The best program (project) to overcome the consequences of coronavirus infection in the Russian Federation» (partner — the Ministry of Economic Development of Russia)
The contest of annual reports «Reference point»
The gold standard
All-Russian competition of projects in the field of corporate volunteering «Champions of good deeds»
Project #YavOtvete – the 3rd place in the nomination «Contribution to the development of corporate volunteering»
The contest «OBJECTIVE charity»
The winner in the nomination «Women in Charity» (the partner – Council of the Eurasian Women's Forum under the Federation Council of the Federal Assembly of the Russian Federation)
Behind each program and each of its results there are People, of course. First of all, it is the Fund's team — the President, the Board, the Board of Trustees and the Fund's staff.
«I want to congratulate our Fund on another successful year. Despite of all the challenges this year has thrown us out, we've managed to reorganize the format of the programs, move the most of them into online format and create new areas within the programs, such as supporting remote foster care. I am especially pleased to see even more active participation of our partners in volunteer and fundraising events. At the beginning of 2021, we will definitely celebrate and congratulate the best practices of our partners».
Irina Menshikova
The Chairman of the Foundation Board, a member of the Board of Trustees, The Managing Director of Amway in Russia, Kazakhstan and Ukraine
«The past year has been a very difficult one for the "Mama-entrepreneur" program which is only held in person. I am very glad that we were still able to implement it in more than 40 regions of Russia. It is very important that in 2020 we signed an open-ended cooperation agreement with our partners – MSP Corporation, "OPORA RUSSIA" and "Otkritie" Bank. The program's entry into the international arena is the next in line. Getting ready to launch "Mama-entrepreneur" in Kazakhstan!».
Ekaterina Levshina
The Head of the «Mama-entrepreneur» program in Russia and Kazakhstan
«2020 has become an unpredictable year for everyone, and we have often had to act according to circumstances. The families we help under the "With love for children" program needed support. Together with our partners we have organised several successful fundraising events that helped projects not only sustain the pace but also increase the amount of assistance provided. We also launched the #YavOtvete contest among independent entrepreneurs and Amway employees and the "ReForma" program which will help unique mothers in the regions find time to take care of themselves».
Ekaterina Molyukova
The Head of the programs «With love for children», «#YavOtvete» and «ReForma»
The Fund's Staff
«2020 was not an easy year for everyone, but it brought many interesting initiatives and opened up new frontiers. It was the time when the friends of the foundation united and showed that they were ready for new achievements. Together we held a number of charity events, thanks to which the Fund was able to help many of its wards».
Ekaterina Govorova
The Fund's Coordinator
«We are glad that despite of all the restrictions we managed not only keep, but to increase the pace of our activity».
Svetlana Dyachkova
The Chief Accountant of the Fund
The Board of Trustees
Irina Ilyina
Amway Independent Entrepreneur, a Member of the Board of Trustees
Vera Arkhipova
Amway Independent Entrepreneur, a Member of the Board of Trustees
Marina Mezentseva
Amway Independent Entrepreneur, a Member of the Board of Trustees
Mikhail Petrov
The Head of Amway Center Region, a Member of the Board of Trustees
About programs
3.
In 2003, Amway launched the ONE BY ONE worldwide program, whereby by improving the lives of one child after another, we make this world a better place. Each country implements those programs that are able to solve the most complex and urgent problems of this country.
To date, the «Amway for Future» Fund supports the activities of four programs. The Fund's programs сomply with the Amway principles established since its foundation.
The Amway company appeared on the Kazakh market in 2013. Since then the Amway Fund has been supporting charitable projects of the Kazakhstan representative office.
Mama-entrepreneur
In 2021, the «Mama-entrepreneur» program starts in Kazakhstan! And it means that the Fund devoted 2020 to preparing for its launch in a new country. The program will be held in a social format — only for large families, foster mothers and mothers of children with disabilities.
We managed to find reliable partners: the Association of Entrepreneurs of the Assembly of the People of Kazakhstan, the National Chamber of Entrepreneurs «Atameken», the Forum of Entrepreneurs of Kazakhstan.
We also developed a new interactive online training format due to covid restrictions and were able to prepare to accept applications from all over Kazakhstan without city restrictions.
We found partners
New challenges
Action «Double care»
The challenge of COVID-19
Against the backdrop of forced self-isolation the number of calls to crisis centers has tripled. The victims of domestic violence were women with minor children in their arms.
We developed and launched a special charitable article worth 100 tenge. Amway Kazakhstan has doubled the collected donations.
1,000,000 tenge were transferred to the Union of Crisis Centers of Kazakhstan. Professional retraining courses were organized for people from crisis centers in 5 cities of Kazakhstan.
Our actions
Results
The Amway Go! conference
In September 2020 the Amway Go! conference took place for Russian and Kazakh partners and clients of Amway.
Our actions
For participation in the conference, it was necessary to contribute 1740 tenge, which was a donation for projects to help foster families, including in Kazakhstan.
The result — 1 363 740 tenge
1,363,740 tenge were transferred to the public fund «Community of Adoptive Parents of Kazakhstan».
About finances
5.
The Amway Fund would like to thank all donors for their financial support of our projects. We say "thank you" to our beneficiaries for their ideas and work for the benefit of society.
Revenue in 2020
21 147 217,29 ₽
+21% by 2019
15 837 000 ₽
Amway Company (+18% by 2019)
2 807 874,01 ₽
Individuals and other legal entities (+28% by 2019)
2 502 343,28 ₽
Sale of charitable articles (+39% by 2019)*
*Kept in a special account of Amway
3 000 000 ₽
Organization and holding of the All-Russian competition of projects «Innosocium», as well as the payment of a grant to the winner in 2021
in 2020 payments from the Fund amounted to 16 809 710,29 ₽
Innosocium
Volunteers to help orphans
1 500 000 ₽
The program «On the child side»
2 737 400 ₽
Support for the PDS IRSU and the «Vseobuch» project in Arkhangelsk. The Arkhangelsk event was postponed to 2021 due to COVID restrictions.
IRSU ANO
Find a family
4 616 330 ₽
Federal Remote Assistance Service for Foster Families
Expenses for the Fund activities from the budget of Amway in 2020 amounted to 25,658,614 ₽
8 895 000 ₽
3 867 000 ₽
914 000 ₽
177 614 ₽
Spending on PR, SMM, social report, etc.
11 805 000 ₽
How to help
6.
Our Fund is doing everything possible to make our society live better. To make families stronger, parents and children understand each other better. So that mothers can combine work and family and not forget about themselves. So that everyone finds the direction in volunteering that they would like.
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